Gaining Traffic to Your New Youtube Channel
For many new YouTube channels, having professional videos alone wont guarantee traffic. Simply put, YouTube is big and therefore the completion can get pretty stiff. Despite vastness, a combination of marketing strategy is a great way to get the ball rolling.
Target your audience
First, let’s forget the silly videos you’ll encounter all over YouTube. Shorts/Reels of children showing the newest dance move or tasting lemons. While those kinds of videos can bring in hundreds of thousands of views, they won’t bring the targeted traffic you need.
Instead, consider making a video tightly targeted toward your niche. A ceramic artist might make a video introducing themselves and showcasing a few of their available pottery for sale. A painter might make a video “commercial” with a portfolio of various paintings. A graphic designer might produce a video showing his latest projects. You get the point?
Because Google and other search engines are giving videos hosted on sites like YouTube preferential search engine ranking, it’s quite possible your video could end up on the first page of search results for your targeted key phrase.
This is powerful and not to be overlooked. As this is what will make your video marketing efforts well worth the time you invest in them.
Take into consideration that YouTube has a large collection of videos. Don’t be vague with naming your videos. Instead, use a combination keywords directly related. For example, “Family Portraits” can be reworded to “Tips for taken great family portraits”. You get the general idea!
How do I encourage people to come back or share my video on YouTube?
This is simple, Bribe them at the end of your marketing video with a few incentives.
- Give them something for free at your website (free commissioned art, stickers, art course, graphics, fonts, etc.)
- Create a poll or ask them a question, then place a link so they can get the answer on your website. People love to give their opinion.
- You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.
- Leave ‘em hanging. Don’t tell the whole story on your YouTube hosted video – instead, tell them just enough to incite curiosity. Then, instruct them to revisit your channel for the complete story or answer.
Keep them wanting more
Each of these ideas is deliberately broad, can be focused indefinitely, and molded to fit your target market.
The key here is catching your audience while they’re hot; directly after having watched our video, and giving them a reason to suncribed. The truth is that if you don’t, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next. You’ll be surprised at how many referrals you’ll get!
Even if you’re no Marques Brownlee (I know I’m not) you can produce traffic-boosting videos with these simple methods.
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